How to Use Video Ads to Improve Engagement and Conversions

📌 Introduction Video content is one of the most powerful tools for capturing attention, driving engagement, and increasing conversions in paid traffic campaigns. Consumers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. With platforms like YouTube, Facebook, Instagram, TikTok, and LinkedIn prioritizing … Read more

Top Advertising Platforms for Beginners in Traffic Management

Why Choosing the Right Platform Matters When starting with traffic management, selecting the right advertising platform is crucial. The best platform depends on your audience, business model, and budget. 1. Google Ads Best for: Search-based marketing, e-commerce, lead generation Pros:✔ High-intent users✔ Large audience reach✔ Variety of ad formats Cons:❌ Can be expensive❌ Requires keyword … Read more